our story

Our story is one of passion and purpose.

We’re a family rooted in coffee. Our legacy begins in the early 1900’s when the Diaz family began growing coffee in the lush mountains of Oaxaca, Mexico. As the years went on, the estate was divided up and passed to great grandfather’s children. One of those children is our grandfather, Juan Leovigildo Diaz. Grandfather cultivated coffee on his farm EL CARMEN for over 70 years and passed on his love and dedication to his sons and grandchildren.  EL CARMEN, our family farm, is where our legacy continues.  

Initially, we saw the dedication and blind love that Grandfather had for his farm and the coffee it produced, no matter how much effort and loss it took to produce the crop.  We learned quickly that due to various environmental, economic, and cultural issues that confront the modern farmer, coffee agriculture isn’t a sustainable livelihood for a small producer such as our grandfather. Unfortunately, this is a story shared by many around the world. 

And so, in 2014 we set out to make coffee farming a viable livelihood for our grandfather and others like him. We started by putting 10% of our profit back into the farm in the hopes of rebuilding both grandfather’s farm and the Diaz legacy, creating a direct bridge between coffee producer and coffee drinker.

We now source and roast from various farms and farmers across Latin America who share a very similar story to ours. Our mission remains the same, to rebuild and revitalize farms and legacies. We continue to use 10% of profit for rebuilding projects on our farm as well as at partner farms/communities

Welcome to the project—caffeinate with purpose.